The Challenge
Fixing Fragmented POS Operations at Scale
As a global beverage brand with growing U.S. distribution, Freixenet Mionetto faced increasing complexity in managing its POS operations. Legacy systems and disconnected workflows were creating inefficiencies that impacted sales teams, wholesalers, and retail partners.
Key challenges included:
- A fragmented POS ordering process that was difficult to manage and frustrating for sales and distributor teams
- Inventory gaps and visibility issues, leading to reactive, ad hoc orders and costly fire drills
- Fulfillment delays that eroded wholesaler and account confidence
- Analyzing the end-to-end process to find data-driven opportunities for cost reduction
To meet rising expectations and support continued expansion, Freixenet Mionetto needed to improve the accuracy, predictability, and efficiency of its POS operations — while implementing a solution that could adapt to increasing distribution complexity.
This case study demonstrates how technology-enabled POS management, integrated analytics, and operational expertise can help established alcohol beverage brands reduce complexity, increase efficiency, and improve performance at scale.
MRL Action Plan
Centralized POS Ordering and Smart Analytics with SmartBuy™
Freixenet Mionetto adopted The MRL Group’s SmartBuy™ platform to modernize and streamline its POS operations. SmartBuy™ is a proprietary technology designed to centralize POS management from concept and creative development through ordering, production, warehousing, and fulfillment.
Through SmartBuy™, the Freixenet Mionetto team gained:
- A single, consolidated POS storefront that simplified ordering for sales and distributor teams
- Real-time visibility into POS orders and inventory levels and automated delivery of robust reporting
- Data-driven insights to enable tighter forecasting and inventory planning
- End-to-end fulfillment pipeline transparency, improving delivery predictability and reducing delays
Once onboarded, the MRL Creative Services team partnered with Freixenet Mionetto to develop a comprehensive, channel-ready suite of POS assets, including:
- Custom retail displays
- On-premise merchandising solutions
- Branded merchandise and promotional items
- Tailored print and signage materials
All POS assets were fully integrated into SmartBuy™, enabling the production process, as well as seamless ordering, centralized warehousing, and nationwide fulfillment.
The Results
Measurable Cost Savings and Operational Efficiency
By centralizing POS operations within the SmartBuy™ platform, Freixenet Mionetto established a more disciplined, data-driven operating model that reduced inefficiencies and unlocked measurable savings.
The MRL Group transformed Freixenet Mionetto’s POS ecosystem through workflow mapping, systems integration, and real-time operational visibility, connecting sales, warehousing, and logistics teams under one unified platform.
Key outcomes included:
- 11% reduction in POS production costs
- 31% savings in shipping expenses
- 38% decrease in warehousing costs
These improvements provided Freixenet Mionetto with a strong operational foundation to support national growth while maintaining cost control and executional consistency.
Looking to Reduce POS Costs and Improve Operational Efficiency?
The influencer kits generated a high volume of social media content and strong engagement across influencer channels during the product launch period. The MRL Group helps alcohol and beverage brands centralize and simplify POS ordering, gain real-time visibility across warehousing and fulfillment, reduce shipping and inventory costs and eliminate operational bottlenecks with SmartBuy™