The Challenge
Support a New Single-Serve Package Product Launch Via Influencer Marketing
Khloud Protein Popcorn, founded by Khloé Kardashian, is a protein-infused popcorn brand made with air-popped popcorn and a proprietary Khloud Dust™ seasoning blend containing milk protein isolate for added protein.
The brand was preparing to launch a new single-serve package and needed a way to:
- Clearly communicate the single-serve value proposition
- Reach a new target audience (kids), while appealing to the real purchaser (parents)
- Generate excitement and awareness through influencers, press, and media
- Deliver a launch experience that felt authentic, relevant, and share-worthy
The solution needed to cut through crowded CPG content feeds while staying true to Khloud’s playful, approachable brand voice.
The campaign successfully connected Khloud Protein Popcorn’s product innovation with a compelling influencer experience, building both awareness and emotional connection with the brand’s growing consumer base.
MRL Action Plan
A Custom Lunch Box Influencer Kit Built for Shareability
The MRL Group created a custom lunch box–themed influencer kit that brought the product’s single-serve positioning to life in a fun, instantly recognizable way.
At the center of the experience was a branded, old-school metal lunch box, designed to emphasize portability, convenience, and kid-friendly appeal while keeping Khloud’s branding front and center.
- Each influencer kit included:
- A custom branded metal lunch box
- A coin pouch labeled “Lunch Money”
- A branded enamel key chain
- Cloud-shaped chip clips
- A branded water bottle
- A custom insert explaining what makes Khloud Protein Popcorn different and reinforcing the brand’s value proposition
Every element was intentionally selected to feel playful, nostalgic, and perfectly suited for social content creation, resulting in an unboxing experience that influencers naturally wanted to share.
The Results
Strong Social Engagement and Influencer-Driven Visibility
The influencer kits generated a high volume of social media content and strong engagement across influencer channels during the product launch period.
Key outcomes included:
- Significant organic content creation by influencers and media recipients
- Strong engagement on resulting social posts, driving brand awareness for the new single-serve product
- Clear communication of the product’s single-serve positioning and brand differentiators
- A highly memorable, visually distinctive launch moment that helped Khloud Protein Popcorn stand out in a crowded CPG category
Looking to Launch Your Next CPG Product with Influencers?
The MRL Group helps CPG and lifestyle brands design high-impact influencer kits, drive engagement around new product launches, create share-worthy brand experiences and manage sourcing, production, fulfillment, and logistics — end to end.