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Overview

Quikrete Case Study: Driving Contractor and Consumer Brand Recognition Through Strategic Branded Merchandise

This case study highlights how The MRL Group has built and sustained a long-term partnership with Quikrete, the largest manufacturer of packaged concrete in the United States, delivering high-quality, precisely color-matched branded merchandise and promotional programs designed to engage both contractors and consumers.

Building Materials Construction Infrastructure Industry
Quikrete

The Challenge

On-Demand Brand Assets and High-Impact Trade Show Merchandising

Quikrete needed an always-on branded merchandise solution to support continuous brand awareness across its core audiences: professional contractors and DIY consumers.

In addition, the brand required high-impact promotional assets for its participation in World of Concrete, the industry’s premier annual international trade show held in Las Vegas, where Quikrete is a major exhibitor.

All branded assets needed to be:

  • High quality

  • Fully on brand

  • Carefully PMS color matched

  • Highly appealing to both contractors and consumers

  • Memorable in a competitive trade show environment

“This expansion reflects Quikrete’s confidence in The MRL Group’s ability to consistently deliver high-performing promotional programs that strengthen brand recognition and support long-term growth.”

Quikrete

MRL Action Plan

Context-Driven Merchandise for Events and Everyday Brand Building

The MRL Group delivered a comprehensive branded merchandising strategy tailored to both event and on-demand needs.

For World of Concrete, MRL developed standout promotional items including:

  • Branded pillows designed to mimic Quikrete bags, creating an immersive and educational booth backdrop
  • Custom USB drives loaded with educational resources
  • Premium branded wearables, including quarter-zip pullovers and polo shirts

Beyond the event, MRL supported Quikrete’s ongoing field and sales-driven brand building with:

  • Development of a manager appreciation kit to celebrate Ace Hardware’s 100th anniversary. This kit was developed with Quikrete and Pavestone, and included a custom embroidered varsity-style jacket for key Ace Hardware managers. Along with custom logos, the jackets were embroidered with the managers’ names for high-impact customization.
  • Branded signage and banners for commercial construction environments
  • Consumer and contractor giveaway programs, including t-shirts, hats, and value-driven branded merchandise
  • Branded notebooks with DIY instructions and how-to tutorials
  • Premium branded wearables, including letterman jackets, t-shirts, and hats

Each item was engineered to meet Quikrete’s brand standards while delivering functional value to its audiences.

Quikrete

The Results

A Decade of Partnership and Expanding Brand Impact

The MRL Group has served as Quikrete’s trusted branded merchandise and promotional partner for more than ten years.

Over the course of the partnership, the relationship has expanded across the broader QUIKRETE Companies portfolio, including sister companies:

  • Keystone
  • Rinker
  • Flagstone
  • Oberfields
  • Tremron
  • And additional brands

Ready to Strengthen Your Brand in the Field and at Events?

The MRL Group helps industrial, construction, and manufacturing brands build awareness with contractors and customers, create powerful trade show and field marketing programs and deliver high-quality branded merchandise at scale.

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